Sprint and T-Mobile have been pushing unlimited plans recently as ways to distinguish themselves from their larger rivals.
T-Mobile is saying goodbye to data caps.
While Sprint stopped pursuing T-Mobile in 2014, and then got a new CEO in Marcelo Claure, there hasn’t been much said about Sprint wanting to acquire T-Mobile.
T-Mobile will eliminate data-tiered plans altogether, opting for a one-for-all unlimited plan.
The catch with T-Mobile’s ONE plan is all videos are streamed in standard definition. T-Mobile One customers will face the same resolution restriction unless they pay an additional $25 a month for HD video.
Carriers have typically charged users extra when they go over the data limit their plan allows. Sprint has also announced unlimited data plan offer.
We believe the freedom of unlimited data will resonate with wireless customers. Phones purchased separately or through AT&T’s Next payment plan will cost $20 per month while phones still under two-year contracts will remain at $40 per month. Each additional line is $20 monthly, up to eight lines.
Sprint Unlimited Freedom, however, will be available on August 19, with Sprint CEO Marcelo Claure stating that it is also the carrier’s plan to eventually have Sprint Unlimited Freedom as its only offering.
Legere unveiled T-Mobile ONE – a radical new take on how we access the mobile Internet.
And T-Mobile added that people who use large quantities of data will be placed at a disadvantage compared to those who use less than 26 gigabytes per month and “may notice relatively slower speeds but only at specific times and places that may experience high, competing network demand or congestion”.
ONE Is the Loneliest Number – T-Mobile ONE launches on 6 September 2016. The company added 1.9 million customers during its second quarter, and has more than 67 million subscribers. It’s “going to be hard for them to respond to unlimited offers without straining their networks”, he said. Sprint, however, does not seem to be offering an option to bypass the reduced quality of streams unlike T-Mobile. According to the investment bank, 90% of T-Mobile’s customers were not utilizing their total data allotments, meaning that the company was already operating as an unlimited carrier. Assuming a complete phase out of Simple Choice, applying today’s rate plans on a new hypothetical ~2.64-line account equates to a weighted average service ARPU of ~$50.30, implying an 11% ARPU accretion.
Now, three out of four nationwide carriers are providing unlimited data offers.
“We’re going to look back on it and think that it was laughable that we were asked to count up megabytes”, says Sievert, too. That’s before we even get to real innovators like Google’s Project Fi, which charges you only for the data you actually use, full stop.
Nah, T-Mobile has had unlimited for years.
It’s likely that the calculus will shake up again in the future when new online activities become more mainstream, such as augmented or virtual reality, though the impact on the plan offerings is, of course, for now uncertain.