Amazon says its Dash programme has grown rapidly in the USA since launching a year ago, with Dash-based orders having tripled and purchases taking place at a rate of more than twice a minute. “So that buying them is no longer work”.
Dash Buttons cost £4.99 each and are essentially free after the first press, with £4.99 off the first order placed through a button.
Household appliance manufacturers are creating a new generation of machines that can be controlled remotely via a smartphone. You connect them to your Wi-Fi network and use the Amazon app to specify exactly what item you would like to order with each press of the button.
Also, today Amazon announced it has translated much of the content on its Amazon Germany website to Dutch. Subsequent presses will be ignored until the item is delivered, preventing duplicates.
Only Samsung, Bosch, Siemens, Whirlpool and Grundig are investing in this in the UK.
“Consumers have already wholeheartedly embraced the convenience and time-saving that digital shopping services bring”.
It’s no surprise then that the initial 40 brands to partner are generally of the FMCG variety.
In the UK Amazon Dash buttons will be available for 48 brands initially.
With the service, the customers can order everyday essentials such as cleaning supplies, pet food, laundry products, coffee and others.
At the time, Daniel Rausch, director of Amazon Dash, claimed Dash Button orders had grown by more than 75% in the previous three months.
Data from research firm Slice Intelligence paints a slightly different picture. “At Amazon, we’re always looking to innovate based on feedback and Dash has been created to continually learn as customers use it”, he adds. While Dash may appear gimmicky today it is very likely to transform distribution and retail of such products. Out of toilet paper or washing powder?
If you’ve been clamoring for a way to get all of your most common used items delivered to your door with just the push of a button, then you’ll be pleased to know that Amazon has today launched its line of Dash Buttons in the United Kingdom and a few other territories.
Amazon, electronic commerce and cloud computing company is the largest internet-retailer in the world.
More than a year after its U.S. launch, the push-button system is available to Prime members across the pond.