Black Friday may have the better deals, but consumers overwhelmingly prefer Cyber Monday for its ease and convenience, according to a national Morning Consult poll.
Amazon: The e-commerce giant has kicked off its Countdown to Black Friday sales, where sales and deals will be announced daily and last through Black Friday. Still, Wal-Mart’s chief merchandising officer Steve Bratspies told reporters on a call that Black Friday remains the largest annual shopping event.
They found 49 per cent of the products “on offer” were actually cheaper before or after Black Friday. Black Friday is the single best day of the year to buy a TV and you will see increased 4K tv sales this year. They will also close at 1 a.m. early Friday and reopen at 8 a.m. “More retailers are coming to their senses and realizing it is a family holiday and from a business point of view, it’s not making much business sense”.
Here are four ways to get the most out of Black Friday weekend – and beyond.
One threat to Black Friday’s popularity is trouble having and keeping the right products in stock at the right times. Normally this pack costs $29.99, but Amazon has it available for just $15.99 as part of their early Black Friday deals. It’s a good idea to try to get in there and get your most sought after purchases in the bag first to avoid disappointment.
Argos tends to go big on Black Friday, with this year’s sales beginning on 18 November, as the retailer boasts of a 13-day “bonanza”. A big disadvantage for shopping on Black Friday is that you’ll have to wait in line if you want to pay for your desired device.
Amazon said: “Six of the eight products that Which? reviewed on Amazon.co.uk previous year had our lowest price on Black Friday and, in response to customer feedback, we spread out great deals over several days”.
But not every deal is the best on Thanksgiving.
When does Black Friday 2016 take place?
In one case the consumer watchdog found that Currys dropped the price of a Samsung TV by just a pound while claiming it was a saving of £101; in another, AO claimed a tumble dryer’s price tag represented a £90 saving while in reality it was a discount of just £10.
“Our research shows that British shoppers have wholeheartedly embraced the Black Friday and Cyber Monday sales to bag bargains and kick-start their Christmas shopping”.