To seal the deal, Amazon wisely made improvements to its mobile app ahead of the holiday season.
Some people had lined up outside Best Buy stores and other retailers on Thanksgiving evening. She and her husband were out after Thanksgiving dinner as well, driving from Harrisburg, Missouri, to pick up a 55-inch television a friend bought for them during a deal at Walmart.
The deals didn’t last long at some stores. Similarly, there are discounts on Fire Kids Edition Tablet, Kindle, Fire TV Stick, Amazon Tap, and Fire Tablet. The store opened 5 p.m. Thursday, closed at 1 a.m. Friday and re-opened at 8 a.m. He added that fragrances, technology like the Apple Watch, and clothing are hot items this year. “We’ve got to shop for some appliances”.
Nearly all of the high street’s biggest names are embracing the USA import this year, with some such as Tesco and John Lewis offering extended opening hours. The store has expanded it’s online inventory to more than 23 million items, up from 8 million items previous year. At Macy’s in NY on Thursday night, she said she will go shopping Friday but her enthusiasm has waned.
May said the family even wears matching shirts that read, “Team Black Friday” and have a way to find one another when they get separated. Some online shoppers were faced with a “temporary shopping jam!” notice when trying to access the site. They are planning to have over 75,000 deals available on Cyber Monday and throughout the week.
Online sales surged 14 percent on Thanksgiving, according to Rakuten Marketing, and websites such as Target.com had their biggest day ever during the holiday.
And a lot of big purchases are coming from mobile devices. “There interesting thing is a lot of people now identify Black Friday with auto sales”. That would be an increase of more than 11% and the first time online sales have climbed above $3 billion.
While many major retailers reported strong online sales for Thursday and Friday, they acknowledge they also are working harder to lure shoppers to stores. Walmart and others are steering customers toward online deals rather than just physical stores.
At the Moorestown Mall on Friday afternoon, Jon Haulenbeek, of Mount Laurel, took a break at Starbucks to regroup with his niece, son and wife.
“I know you can get the deals online, but I don’t think you get the gratification”, said Tara Christy, 34, who drove almost two hours with her cousin to shop in Kansas City. Liang Giang Ying sits in a wagon full of packages as her father pulls her through South Coast Plaza in Costa Mesa, Calif., on Black Friday, Nov. 25, 2016.
“There will be continuing dominance in online sales today as consumers increasingly realize they will get the same deals in-store and online”, said Brent Schoenbaum, a partner at Deloitte & Touche LLP.
Banana Republic Factory Store Assistant Manager Adam Vasquez said there has been talk of people anxious about the election and what it’s gong to do for the economy, but around midnight he’d already seen a steadier flow of customers than a year ago. He also said a focus on toys for the holidays has also helped fuel traffic in stores and online.
Amazon will also be offering 50% off select toys by Nerf, Play Doh and Playskool. But without online shopping goliath Amazon, the group’s revenue is seen edging up just 1.7 percent, slightly better than its 1.1 percent increase past year. Mall of America suspended operations on the holiday.
The industry is torn on whether Thanksgiving store hours are worth the trouble for retailers, who incur additional payroll expenses when they opt in.