Wieden + Kennedy lost a $1.74 billion dollar account last year over lack of SEO and Digital

We have no idea how we missed this one… pretty amazing to see the then $1.74 billion Nike account go because W+K didn’t know how Google worked… and didn’t spend a few million buying a strong SEO / Digital firm to save the staggering $1.74 billion dollar account. A Few Million to save 2 Billion.. a monkey could of made the proper decision… hopefully they will learn… but we have yet to see any news regarding them purchasing an SEO firm to save accounts like this or obtain new business.
Crispin picked up Nike’s running and Nike+ business last April, after sources said the client grew frustrated with the digital capabilities of its longtime agency partner, Wieden + Kennedy
Full Story
They’ll learn one day… or a new breed of firms will teach them.
Note: There is a part 2 to this story