Today, June 26, 2008 how advertising agencies market on the internet has changed forever for themselves and their clients… and most of the holding companies don’t even realize what just happened to them. We have been advising our clients to secure their trademarks before today, since the last Domain release they post marked the trademark holding date to prior to the ICANN decision… meaning that if you didn’t have ALL your trademarks secure by now.. you will be regulated to the land rush period.. (if they choose to roll out this like they did the last 3 new domains).
IN short every company now can become a registrar … but that doesn’t mean it has to be open… it can be closed to themselves… meaning that they can own .car … and GM will have the monopoly on that domain name.
http://electric.car could go to General Motors as well http://hybrid.car and http://eco.car
There no longer needs to be a .com, .net, .org, mobi ..etc…… as the .software is now the first level extension…
A total change of how the internet is fundamentally structured from a marketing standpoint has now been approved. Earlier we stated that this is coming down the pike. Not one Advertising agency has voiced their opinion on this on their public blog.. even though THEY are the ones most affected. We thought they were in the stone age… that was a compliment.
This fundamentally changes the way everything is branded online.. to extreme measures. From a technical standpoint, now anyone can become a registrar. If John Doe can come up with his 100,000 or more… he can now own .car and sell gm.car to General Motors… and ford.car to Ford Motor Co.
Or to make things more interesting General Motors could purchase .car and now they own the .car first level domain for life… forcing GM to have to pick something else…
Meaning now that McDonalds can own .hamburger …. making Wendy’s looking for second best.. and Burger King scrambling for .frenchfry
You get the point.. this is going to make the wild west look tame… and it’s going to be literally now or never… because the second one of these big companies come in and purchase that brand… they are going to own it forever….
Trademarks are being filed now.. because remember, last time there was a landrush.. the post dated the trademark date to the approval date by ICANN… to hedge the concept of people going out and getting a trademark just to by this domain name.
Enjoy this breaking news.. .this is going to affect you as a normal internet user and every advertising agency on earth…
