For example, Roehm’s biggest mistake after Wal-Mart hired her away from a marketing post at Chrysler in early 2006 was thumbing her nose unnecessarily at parts of Wal-Mart culture that really were irrelevant to what she was hired to do: shake up marketing. Wal-Mart’s biggest initial complaint about Roehm, as the company fired her in late 2006, was that she had violated corporate policy and accepted gifts–plus a complimentary Aston Martin joyride from DraftFCB–the ad agency to which she soon awarded Wal-Mart’s $580 million account.
Amazing stuff…. truly amazing… We don’t know what is worse… Wal-Mart executives that took bribes… or DraftFCB being forced to pay bribes to get business… something that they lost eventually anyway to Saatchi & Saatchi due to the bribe (you don’t have to call it a bribe… you can call it an Aston Martin if you want).
