Old Navy wants a holding company… it appears that they need the same creative that is pushed out by the same 6 players 98% of the spending dollars are. The claim is that they raised their cost of goods.. and now sales are down 6% .. and this is the fault of the advertising agency… good grief..
Rumor also has it that Old Navy has notified the staff that they are looking to ditch the small shop Chandelier Creative (NY) in favor of a larger agency soon, but have not said where they are headed just yet. ( full story )
Perhaps raising their rates and that we are in a recession has something to do with it… but spending more for lower quality creative via a holding company is not the solution…
