Editor and Publisher : Newspapers Fail because of lack of SEO

We live in a Google economy, where a wealth of news and information is at our fingertips. There’s simply too much available, so easily and free, for it to make sense for most news companies to charge for most of their content. It’s far better to focus on search engine optimization and smart marketing methods to drive traffic, and let advertisers pay the bill. Leave the paid content to that that is truly unique and worth paying for.
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