Fleishman-Hillard lands Great Wolf Resort after a ‘hard hat tour’

It appears that ‘hard hat tours’ are now the industry standard to landing a client.

Fleishman-Hillard got Great Wolf Resorts, Inc.®, (NASDAQ: WOLF) to sign up after taking a ‘hard hat tour’

Fleishman-Hillard responded to an RFP issued last year. The relationship was formalized after completion of various project-based assignments, including the hard hat tour and grand opening of Great Wolf Lodge in Grand Mound, Washington. Fleishman-Hillard will handle a full range of communications needs for Great Wolf Resorts, including crisis communications, special events planning and execution, and brand reputation communications.

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That’s classic… grab the yellow hat for your next review people.. it appears that it works…

hard hat tour by Fleishman-Hillard

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