Geary Interactive buys Fathom Online

Geary Interactive, a San Diego, Calif.-based digital marketing agency, has acquired the search-focused advertising agency Fathom Online. Terms of the deal were not disclosed.

Fathom, which is based in San Francisco, Calif., works with various direct response-oriented clients, including the communications technology firm Covad and the retailer American Apparel. The agency is perhaps best known for publishing the Keyword Price Index, which monitors the ups and downs of search advertising costs.

Geary, which manages tasks ranging from Web site design to creative production for digital ad campaigns, will use Fathom to bolster its search marketing capabilities.

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Not only are we seeing Traditional firms buying InterActive, but now we are seeing InterActiving buying Search (the fasting growing field in the InterActive area).

Pretty Amazing stuff.

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