It’s amazing how the Canadians get it… but the US lags in resources spent on InterActive Marketing.
Indusblue has been named an interactive web development preferred supplier for the CBC’s website, building on an established, award-winning relationship.
Under the terms of this two-year deal, the Toronto-based interactive advertising agency will work with the any number of CBC departments including sports, news, entertainment, media and sales, to create new online environments.
“This agreement is a great vote of confidence for our agency,” said Darren Pereira, Indusblue co-founder and new business director, in a release. “The noteworthy successes of our previous projects with the CBC have showcased the value of Indusblue’s strategic interactive approach and our ability to create high-impact, online content. This new, expanded relationship makes us a closer partner with CBC and we can’t wait to create other interactive experiences that truly excite, engage, educate and entertain visitors to CBC.ca.”
