Joost, the Internet TV company founded by Europe’s top Web entrepreneurs, has taken a big step towards commercial viability by signing up 31 advertisers worldwide ahead of the launch of its free service. It looks like the entire planet is trying Joost in order to stop funding Google. Advertising Agencies and Marketing Firms are in the process of allocating client dollars to this new venue.
The problem with this new venue is that just because big business likes it.. doesn’t mean the population will..
