EDINBURGH, Scotland — Television should consider Google a friend, not foe, a senior company executive says.
“We’re computer scientists,”Marissa Mayer, a Google Inc. vice president, told broadcast executives at the recent Edinburgh International Television Festival.”We’re not brilliant storytellers or content creators.”
But the success of YouTube over the past year _ rapidly eclipsing Google Video in popularity _ took many by surprise.
PS: Hey Ad Agencies, read this blog post, Yooter has clients that are sending their commericals to Google Video, and not on TV .. and getting a stronger ROI due to the dramatic decrease in distribution costs. This should be raising red flags across the entire Ad Agency and Marketing Agency industry.
