Microsoft drops Pay Per Click – goes right to pay per performance

This will stop click fraud dead cold. The model will keep advertisers happy.. million visitors and not a penny allocated unless someone buys something… this is pretty interesting.. The chances are slim to none that Google will follow suit… mostly because Google doesn’t need to.

Microsoft won’t make a penny from this..

Microsoft (NSDQ: MSFT) unveiled plans Wednesday to entice advertisers and users of its search engine with cash-back savings on online purchases, launching a site called Live Search cashback.

The new site is ostensibly a product search site, but any of the products found by using Live Search cashback can be bought for a certain percentage off even the cheapest price that comes up from a variety of stores participating in the promotion. Advertisers, meanwhile, will only pay per purchase,
not per click.

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Written by TheFounder · Filed Under Advertising Agency News 

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