The New York State Division of Tourism has spent $17 million with Advertising Agency Saatchi & Saatchi, which squirreled away part of that money to making the same Logo that was already created in the 1970’s for New York City … but now the NEW AND IMPROVED logo… you know, the one with a squirrel on it will definably get New York City’s $17 million back.
Trust Us, here’s the leaked pictures for you to see. It’s an outrage to say the least, and it’s your tax dollars at work. Honestly look at the logos below, and tell us if you feel the 17 million dollars was well spent? Next time hire a high school kid for 10 bucks an hour, and give him The Gimp or even Microsoft Paint… he or she will get the job done.
Enjoy the government bailout, Saatchi & Saatchi seems to be. Also it appears that The UK times online is just as offended with the waste of money regarding this project.
At a time the city is losing jobs at massive levels, they choose this to spend their $17 million on a Squirrel..