NEW YORK (AP) — Weekday circulation at U.S. daily newspapers fell 2.1 percent in the latest six-month reporting period, according to figures released Monday, in the latest sign that people are turning to the Internet and other media for news

Comparable figures for Sunday newspapers fell 3.1 percent, according to the Newspaper Association of America, an industry group. The calculations are based on reports that newspapers deliver to the Audit Bureau of Circulations.
So the open question is, why are Ad Agencies still allocating resources to Print Media, especially Newspaper ads, as compared to Internet Marketing such as Search Engine Optimization, Social Media Optimization and Search Engine Marketing?

A full page Ad in a decent sized market paper could cost anywhere from 25,000 to 100,000 for a 1 day showing (decent sized meaning what would be considered a major market), where as that would pay for an entire year of hiring an SEO expert on retainer.

The problem we have with this is that the Newspaper ad generally delivers an ROI that would be a fraction of what the Internet Marketing strategy would be.

The typical Ad Agency and Marketing Agency is still looking in the wrong direction for their client.