Ogilvy & Mather and the Martin Agency — should be quaking in their boots a little tomorrow.
Wal-Mart is choosing shortly their Agency of Choice, there have been no reports online of either Ogilvy & Mather or Martin Agency purchasing a strong SEO firm. In fact Tribble Shows up when doing a search for Martin Agency SEO.
Ogilvy did allocate some resources to Search Marketing via their “NEO” division. However it does not discuss SEO, just SEM, again the same problem as the other agencies are facing right now.
SEO does not appear on their radar, even though SEO companies are growing at extreme rates taking money that would normally be spent on Ads is instead being allocated to SEO.
We wouldn’t be picking fun at the Walmart site if it actually had a Google Sitemap
http://www.walmart.com/sitemap.xml (It’s very possible that Walmart has a differing URL for this)
However Yahoo’s still needs to be named “urllist.txt” or urllist.txt.gz”
http://www.walmart.com/urllist.txt.gz or http://www.walmart.com/urllist.txt
This opens up several questions regarding if they even focused or allocated any time for SEO.
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