It appears that Google isn’t recession proof, as Google’s January paid click growth was flat on a year-over-year basis, down 7% from December and down 12% from the fourth quarter.
Now that’s something… 12% down from fourth Quarter … roughly the same decrease in spending as the increase in inflation … about 12% a year in the United States if current trends hold.. as they appear they are.
The comScore data provide further evidence that Google is not recession proof and it looks like somebody got wind of this report as GOOG shares were notably weak Monday in an up tape. This decline probably represents an opportunity for believers in Google’s long-term story but the short-term pain isn’t likely over yet.
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