The Biggest Benefits of Email Marketing can’t be ignored. That’s why business owners across the continent are looking to email marketing to help them step up their sales in 2014. So what are the biggest benefits of email marketing?
In this blog post we’ll dive deep into the world of automated email marketing and explain the biggest benefits you can reap by actively embracing email inboxes. You’ll learn why email marketing is one of the most important marketing investments you can make.
So let’s get down to the business of email marketing…
Biggest Benefits of Email Marketing:
It’s hard to write about the benefits of email marketing, only because there are so many. But I’ve done my best to whittle this list down to feature only the biggest benefits of email marketing.
So here they are:
1. Email Marketing Benefit : Automated
Email marketing is very easily automated, which is a huge benefit when you’re dealing with any kind of marketing. Email marketing tools can be used to programmatically follow up with leads and prospects so you don’t have to. By automating the outreach to warm leads who have opted-in, you can easily scale your digital marketing by harnessing the power of email automation.
But automated marketing solutions aren’t just mass-messaging systems of the 1990s anymore. Email marketing in this century is smarter than ever, which leads to email marketing benefit #2.
2. Email Marketing Benefit : Personalization
Email marketing is incredibly straightforward to personalize. So even though the email marketing communication is automated, it doesn’t have to feel like it. Modern day email marketing platforms have the benefit of being able to personalize based on what you know about your subscribers. And here’s the best part…
As you continue to interact with your subscribers you can engage them for feedback. By getting input in the form of email replies, or survey responses you can collect more and more information about your audience to further increase personalization and response.
3. Email Marketing Benefit : Direct Response
Email marketing is direct. And you can get a response quite easily if you position your offer properly. In fact, this is the whole reason that companies like Groupon are able to make so much money through email marketing alone. Their daily deals are the perfect example of direct response email marketing. But I know what you’re thinking…
“How can you use the direct response benefit of email marketing for yourself?”
Well actually, it’s easy. Just don’t forget to include a measurable call to action! Email marketing is a wasted opportunity if you forget to ask your recipients to do something. You can use email marketing to sell, encourage website visits or even get love on social media. But just make sure you ask clearly for one single thing.
Also read: Technology’s Effect on Communication (and What It Means for Business)
ARE YOU BENEFITING FROM EMAIL MARKETING?
If you’re looking to harness the benefits of email marketing but you don’t know where to start, don’t worry! You can always invest in an intelligent and capable team of collaborators to help you tap into these big email marketing benefits. In fact, if nobody comes immediately to mind, then why not engage SEOcial?
Check out our services page for a little more information on the benefits of email marketing. Then you can contact us to request some examples of exactly what we can do for you.
Author: Jeff Waite
