Why are ad agencies wasting money on Print Media?

New York Times shows the new face of print media losing $648 Million in 90 Days.

How could a News Paper lose that staggering figure?  We have a few answers for them.  One of them running URL’s that look like they were coded by a 12 year old.

Example: http://www.nytimes.com/2007/01/30/education/30medical.html?_r=1&oref=slogin

But the main one is not realizing the strength of the Internet and the search engines in general.