Wieden + Kennedy lost a $1.74 billion dollar account last year over lack of SEO and Digital

We have no idea how we missed this one… pretty amazing to see the then $1.74 billion Nike account go because W+K didn’t know how Google worked… and didn’t spend a few million buying a strong SEO / Digital firm to save the staggering $1.74 billion dollar account. A Few Million to save 2 Billion.. a monkey could of made the proper decision… hopefully they will learn… but we have yet to see any news regarding them purchasing an SEO firm to save accounts like this or obtain new business.

Crispin picked up Nike’s running and Nike+ business last April, after sources said the client grew frustrated with the digital capabilities of its longtime agency partner, Wieden + Kennedy
Full Story

They’ll learn one day… or a new breed of firms will teach them.

Part 2 to this story

Evidently the fact that Wieden + Kennedy was denied revenue from a a billion dollar account for a year (Nike) due to lack of SEO / Digital got people up in arms… mostly because it appears to be factual.. as our readers have so protested (you got to read the comments).. to the point where they ignore the fact that they lost revenue on a nearly 2 billion dollar account for a year.. because they had no in house SEO ability, one commenter went as far as saying ‘we hired some guy to fix it’ … (you should see the adweak article he linked to).


Tribble Agency is a digital marketing company that specializes in backlink services services to help increase authority with link building methods that have a direct impact on directing potential visitors.