Hyundai Motor Company’s dealers don’t want Goodby as their agency. They feel the advertising currently being done doesn’t properly connect with their consumers.
Then we start seeing the comments on the Agency Spy site:
“Oh hey, here’s a POS TV campaign where we’re gonna have your car riding on the EDGE of buildings…and the copy is so clever because it’s all about living on the EDGE…and that’s cool n’ stuff….and so so creative and progressive. Here’s your invoice.”�
Classic.. .
