Microsoft drops Pay Per Click – goes right to pay per performance

This will stop click fraud dead cold. The model will keep advertisers happy.. million visitors and not a penny allocated unless someone buys something… this is pretty interesting.. The chances are slim to none that Google will follow suit… mostly because Google doesn’t need to.

Microsoft won’t make a penny from this..

Microsoft (NSDQ: MSFT) unveiled plans Wednesday to entice advertisers and users of its search engine with cash-back savings on online purchases, launching a site called Live Search cashback.

The new site is ostensibly a product search site, but any of the products found by using Live Search cashback can be bought for a certain percentage off even the cheapest price that comes up from a variety of stores participating in the promotion. Advertisers, meanwhile, will only pay per purchase,
not per click.

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Written by TheFounder · Filed Under Advertising Agency News 

Tribble Agency adalah perusahaan digital marketing yang berspesialisasi dalam layanan jasa backlink untuk membantu meningkatkan otoritas dengan metode link building yang berdampak langsung mengarahkan pengunjung yang potensial.