This will stop click fraud dead cold. The model will keep advertisers happy.. million visitors and not a penny allocated unless someone buys something… this is pretty interesting.. The chances are slim to none that Google will follow suit… mostly because Google doesn’t need to.
Microsoft won’t make a penny from this..
Microsoft (NSDQ: MSFT) unveiled plans Wednesday to entice advertisers and users of its search engine with cash-back savings on online purchases, launching a site called Live Search cashback.
The new site is ostensibly a product search site, but any of the products found by using Live Search cashback can be bought for a certain percentage off even the cheapest price that comes up from a variety of stores participating in the promotion. Advertisers, meanwhile, will only pay per purchase,
not per click.
Written by TheFounder · Filed Under Advertising Agency News