U.S Cellular AMEX:USM moved it’s $100 million-plus advertising account to Publicis & Hal Riney and Publicis Groupe media sibling Starcom NYSE:PUB
The move was expected, however their choice is awkward.
US Cellular has about 10% the market share of AT&T and US Cellular would need to be more
efficient in it’s marketing budget as to compete with the bigger players.
So the assumption would be that they would move more towards an interactive approach with heavy use of Search Engine Optimization. Instead they choose an Ad Agency that presents itself with a blank page in a Google Text Cache.
Pretty much violating every practical Google Guideline ever created.
Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
US Cellular should of at least considered that aspect when choosing an Ad Agency.
