Sears HoldingsMPG
MPG was awarded the $740 million Sears Holdings media account. The agency bested MindShare, MEC Interaction, Carat and Horizon Media for the win. The work includes media planning and buying duties on both Sears and Kmart brands.
Lowe’sTribal DDB
Tribal DDB Worldwide was named digital agency of record by Lowe’s Companies. Tribal Chicago is charged with developing and implementing all e-marketing initiatives. The agency will work with OMD Digital to develop a media analysis and performance strategy. New work will launch next quarter.
Miller High LifeSaatchi & Saatchi
Saatchi & Saatchi has been named agency of record for Miller High Life.
Pittsburgh Brewing CompanySmith Brothers Advertising
Smith Brothers Advertising is resigning the Pittsburgh Brewing Company account after a five-year run. The account has been placed in review and the agency opted not to defend.
Cost PlusGSD&M
GSD&M was named agency of record for Cost Plus World Market stores. The account is estimated at $60 million.
Lincoln FinancialIn Review
Lincoln Financial placed its $30 million advertising account in review. Incumbent Martin/Williams will defend.
Long John Silver’sIn Review
Long John Silver’s placed the creative portion of its $45 million account in review. Element 79 presently handles the account and will defend.
U.S. Census BureauIn Review
Ogilvy & Mather, DraftFCB, Young & Rubicam, GSD&M, Campbell-Ewald and JWT are pitching the $200 million U.S. Census Bureau 2010 campaign.
Glenora Wine CellarsStand Advertising
Glenora Wine Cellars has named Stand Advertising as its first advertising agency of record. The winery’s initial distribution outside N.Y. State will be introduced via Internet advertising, Web site development, direct mail, corporate I.D. and P-O-P. First work will break this summer.
EnergyUnitedEric Mower and Associates
EnergyUnited named Eric Mower and Associates as its agency of record. EMA will provide advertising, public relations, interactive, marketing and branding services to the company.
Victorinox Swiss ArmyWHITTMANHART Interactive
WHITTMANHART Interactive was named interactive advertising agency of record for Victorinox Swiss Army.
Source: Media Post
